The main audience is teenagers & young adults aged from 15-25 who want to be scared by horror movies,they are probably very social and will pay good money to see these films in cinema with there friends.They are also very aware of trends in clothes and are on such social networks like twitter and Facebook.Most of the audience will still be in full time education e.g collage or university however the could be anywhere on the NRS social grade scale from D all the way up to A.Women tend to watch films with more psychological themes such as the Blair witch project or the ring,ones that genuinely seem like they could happen in day to day life where as Men are more likely to want to watch the ones with blood & zombies such as saw,hostel or 28 days later. However there are always exceptions so even if we aimed it at this profile,people from other classes and age ranges could be interested.
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